The Story Behind Brite—MENA’s First People-empowerment Platform

We’ve built MENA’s first people empowerment platform, and we’re thrilled to bring it to the market and see businesses across the region thrive by using it. 

Today, we want to share the story of how Brite was born: the challenges we set out to solve, the values that guided us, and the solutions we created.  

So, let’s take you behind the scenes of building The People Empowerment Platform, through the vision of our Managing Director, Mahmoud Abu Sharkh. 

Our story: How Brite was born 

Most HR and business management tools stop at basic functions, focusing on operations while neglecting the people who drive them. And so, employees often feel lost in a system that treats them as numbers rather than individuals. 

At Brite, we took a more holistic approach and tackled the root problem. Here’s how we look at it: 

A business without the right people can’t grow. 

People add value to the place and drive real change. 

But people need to be empowered to deliver excellent work. 

And so, Brite was born to help businesses not just manage but empower their most valuable asset—the people.  

People management shouldn’t reduce team members to mere numbers—that’s what traditional tools already do. At Brite, we focus on empowerment. We’ve built a system that helps people be more productive, feel more engaged, and simplify workflows by putting everything they need in one place.

– Mahmoud Abu Sharkh, Managing Director at Brite

How we turned a market challenge into a game-changing solution 

Many businesses are still stuck with outdated systems to handle business and HR operations. They spend hours on manual processes and fail to focus on human-driven growth strategies. 

So, we created a solution that goes beyond traditional HR management systems. Brite translates complex data into actionable insights, giving managers a clear view of: 

• Team performance 

• Individual progress 

• Areas for improvement 

“It’s like a compass for your organization,” Mahmoud shares. “It helps you ensure you’re on the right track.” 

By combining technology with a human-first approach, we built a system that supports people’s productivity and well-being—all while fueling the growth of the entire organization. 

What we do differently at Brite 

Task and performance management  

“Brite is the first platform to bring Task Management and Performance Optimization in one business management system and connect all the tools together for better decision-making.” 

With our Task Management tool, you can assign tasks, prioritize workflows, track progress, and turn all this data into performance insights. 

These insights help managers distribute the workload fairly across teams and identify burnout trends early. 

Building a culture of recognition and human connection 

We believe human connection and recognition can make all the difference in the workplace. 

That’s why we’ve created gamification features like achievement badges and awards to celebrate top performers and enable leaders to recognize their teams’ efforts. 

On top of that, our onboarding tools help new hires share fun facts and personal interests. This way, team members can break the ice and build deeper connections from day one. 

Fully customizable system 

As Mahmoud puts it: “Brite is a system that adapts to you—not the other way around.”  

Even functions like attendance and leave management are fully customizable. Brite allows businesses to tailor schedules, policies, and workflows to fit their needs—whether they’re a startup or a medium-sized company. 

Empowering every team member 

Our goal is to empower not just managers but every team member. 

That’s why we’re going to integrate a 360-degree review tool that enables employees to give and receive feedback, fostering a culture of shared accountability and continuous improvement. 

A message for today’s and future leaders 

And finally, we’ll leave you with a powerful piece of advice from Mahmoud Abu Sharkh for business leaders: 

Lead with empathy and always put people first.  

These words aren’t just a reflection of Mahmoud’s personal values; they also reflect Brite’s philosophy and company culture.  

Putting people first 

“Your people are your greatest asset. When you put people first, they will take ownership of their work and grow their skills; they won’t just come in to the office to get work done, they will be keen to add true value and drive change.” 

Leading with empathy 

“Empathy is what inspires employees to truly love what they do. Great leaders set the tone—not just for performance, but for the direction of the entire company. Empathetic leaders take the time to understand their team members to empower them to reach their full potential.” 

Start growing your business the Brite way 

Ready to grow your business while empowering your people? Join Brite and start simplifying HR and business management.